lullabot.com - Big Trouble in Little Content: Planning for Reusable Microcopy
Do. 14.02.2013 - 20:00
Writing engaging, reusable microcontent is tricky business. Whether you need titles, tweets, or summaries, consider the destination channels and the workflow.
Writing short bits of user-facing text -- microcontent -- is no picnic. Coming up with a punchy, attention-grabbing tweet is tough enough; writing a memorable 50 character title for a…
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